Car Launches & Exhibitions

Lexington, Kentucky USA - Sep 7 2022: White BMW X1 on a parking

Car Launches

Away from the hustle and bustle of conventional style venues, Irene will allow both exhibitors and their clients the opportunity to engage on an informal platform with business being the main order of the day.


Driving Experience including

  • Car wash services
  • Test driving experience at Zwartkops
  • Advance driving at Zwartkops
  • Dealership Exhibitions
  • Car Shows

Farming Equipment & Product Launches

Farming Equipment Launches

  • Dealership Exhibitions
  • Onsite Testing Experiences
  • Excavation Machinery Shows

Product Launches & Exhibitions

  • Roadshows
  • Demonstrations

Dinner Experiences

Lunch Experiences

Venue Options

Lakeview Venue

Our 220-seater state of the art conference venue is equipped with the latest audio-visual technology to enhance your presentation. A neatly configured pre-assembled area, the deck at the back fo the venue overlook one of Gauteng’s most beautiful lakes, this venue caters to any requirements you may have prior to your presentation.

St Andrews

Irene Country Lodge, Autograph Collection’s® St Andrews rooms can seat between 40 and 110 delegates. Perfect for smaller conferences, private dinners, business presentations, product launches, and training sessions. You can be assured that we will handle every occasion in a professional manner.

The Barn

The Irene Farm boasts two 50-seat conference centres which could also be used as one 120-seat conference centre. Situated within a 120 year-old barn, the venue is perfect for full-length business conferences, private functions and office parties. You won’t find a more undisturbed yet convenient setting for your conference

Executive Boardroom

Irene Country Lodge, Autograph Collection’s® Executive Boardroom, Suite 118 & Suite 317 venues can seat between 12 and 30 delegates. This venue is ideal for smaller, intimate events or meetings.